Nigel Swaby
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Nigel Swaby losing his wheatgrass virginity to Casey Serin.Nigel E. Swaby (born August 9, 1970) is a Salt Lake City mortgage broker who writes a number of purportedly award-winning, nationally recognized blogs -- among them: SLCRE, DHC, and allegedly, RCS. He is also a confirmed reader of Caseypedia. His last name is pronounced "SWAY-bee".

Contents [hide]
1 Background
2 From Pin Salesman to Web Journalist
3 Failed Partnership with Casey
4 Allegations of Unethical Activity
5 Shift towards Haterz™ Team
6 References


[edit] Background
Swaby is best known online as a prime example of how virtually anyone can enter the real estate business with few, if any, credentials. In fact, he notes no credentials whatsoever and his only discussion of past activities relates to his involvement in selling Olympic pins at the Salt Lake City Winter Olympics in 2002.[1] He is generally repeatedly rebuffed on various real estate websites, only to revel in the verbal abuse he takes. Swaby has been insulted on many websites for his incorrect assumptions about the real estate business, but he tends to ignore the insults and repeatedly come back for more -- a verbal masochist of sorts.

Swaby is widely known in the Haterz™ community under a number of colorful nicknames:

Cornflake -- as a counterpart to Serin's Snowflake, only not as special.
Butterfly -- coined by Duane LeGate, referring to Nigel 's being attracted to the "flower" that is Casey Serin.
Buttfly -- an involuntary contraction of the previous name.
Swaby is a mortgage broker at Integrity First Financial. His boss is Byron Goates, who is alleged to be the "money partner" who sponsored Casey Serin's March 2007 trip to Utah. The purpose of the trip has never been fully explained by any of the parties involved, though speculation regarding Swaby's affiliation with Gold Medallion Homes and his access to those homes during Serin's visit has lead to allegations of further shady deals.

On his blogs, Swaby likes to brag about shiny objects he supposedly owns, including two BMWs, an indoor pool, a spa, and an outdoor pond with koi. It has been speculated that Swaby and his wife actually live with Swaby's parents, who are the true owners of the above objects. The few pictures of Swaby that circulate on the internet give the impression that his wardrobe has a large pleather section.

[edit] From Pin Salesman to Web Journalist

"Web Journalist" Nigel Swaby goes "undercover" to get an exclusive scoop.Swaby was initially attracted to Casey Serin as a source of traffic and potential leads. A frequent commenter at IAFF, he once noted:

Every post I’ve ever made on this board has a link to my blog… either within the post or in my name… sometimes both.[2]
He apparently attempts to follow this type of pattern (see "link whoring") of driving traffic to his blog via strewing posts at various message boards, such as Silicon Investor where he posts as: "SLCMORTGAGES", and in his 83 posts has been placed on ignore ("plonked")[3] by 4 people, meaning about 5% of those who read them can't stand to see his posts.[4]

In October 2006, he leveraged Serin's story by writing a series of articles on his Salt Lake City Real Estate Blog.[5][6][7][8][9][10] Although the story had already been covered by USA Today[11], Swaby attempted to juice the situation by issuing a paid press release:[12]

Aspiring Web Journalist Lands Real Estate Story of the Year
Salt Lake City, UT (PRWEB) October 31, 2006 -- Casey Serin has become the media poster child for the American housing bubble as it deflates. [...] Nigel Swaby, a licensed mortgage broker and industry writer, has picked up the story on his blog www.slcrealestate.blogspot.com and has released a serialized version of his interview with Mr. Serin.
"I saw Casey's story out there in the first weeks of September and made a couple of advisory posts," Swaby commented. With house prices declining, the media turned its focus to bubble talk and Casey soon became the poster child of what not to do. "As I kept reading his story, I realized he's very intelligent and pretty shrewd about reaching his goal of avoiding foreclosure," Swaby added.
Nigel promoted his Casey Serin series at various real-estate online forums, rapidly developing a reputation as a vapid traffic-driven self-promoter. This exchange at the San Diego Creative Investors Association messageboard is typical:[13]

nswaby, 0/27/06 at 10:28 PM:
For anyone who is interested, I have posted part two of my Casey Serin story. Part 3 should be posted Sunday. I'll let you know when it's up.
TonyMontana, 10/28/06 at 02:41 AM:
I think you have posted part 2 of your attempt to get traffic to your blog. One word "Classifieds". Good luck on your new career.
nswaby, 10/28/06 at 09:06 AM:
Thanks for the comment man. Now everybody is reading my blog to see exactly how "lame" it is!
TonyMontana, 10/28/06 at 10:14 AM:
And I'm sure you won't disapoint them one bit.
Nigel goes on to crow about Yahoo News "picking up" his coverage; his pomposity is rapidly replaced with backpedalling as the true nature of the press release becomes known:

nswaby, 0/31/06 at 06:16 AM:
Wow! My "lame" articles on Casey made Yahoo! News today.
investorintexas, 10/31/06 at 10:30 PM:
Why did you purchase a press release for this? All of these PRweb purchased press releases get distributed via Yahoo as well.
nswaby, 11/01/06 at 11:14 AM:
Ahh, I feel bad. That was a little misleading. [...] The truth is, most business news is generated by press releases. Tickle Me Elmo 10 wouldn't be the hottest thing this Christmas without a well timed press release from Mattel.
Nigel continues to write about Casey on his SLCRE blog. The press continue to ignore him.

The number 2759 has assumed magical powers to most Haterz as it is the number of regular subscribers (to what?) Nigel claimed to have. 2759 is often quoted in ludicrous situations.


Associating with Casey Serin brings valuable Google karma[edit] Failed Partnership with Casey
At their meeting in Salt Lake City early in 2007, Nigel and Casey agreed to form a partnership in IAFF with the aim of turning the site into a profit-generating "foreclosure resource" website. One of the conditions of this agreement was that Casey would get a full-time W-2 job upon the conclusion of the meeting. Through Casey's unwillingness to enter into a full-time W-2 job (a process involving actual "work"), things did not work out and the agreement was terminated.[14][15]

Nevertheless Nigel decided to forge ahead with a derivative website and blog on his own: www.foreclosureavoiders.comand foreclosureavoiders.blogspot.com. Both sites are currently without any useful content.

[edit] Allegations of Unethical Activity
Nigel was accused of using his position as a mortgage broker to allegedly pull a credit report on Rob Dawg and use some of the information contained therein to allegedly start the Robert Coté Sux blog. Shortly after these allegations surfaced, Nigel possibly stopped updating DHC, removing all the comments. The RCS blog has also not been updated since then. Additionally, Swaby's penchant for Axe body spray has been widely viewed as perhaps his greatest transgression. It should also be noted that Rob Dawg suggested Nigel's shiny things may not be his much longer.

[edit] Shift towards Haterz™ Team
On June 11th Nigel participated in a Haterz™-cast in which he displayed cool under fire with a previously unrevealed sense of humor and self deprecation. Haterz™ speculate he may be coming in from the cold and will transmogrify from a supporter to one of the haterz™. Swaby proposes DHC allowing comments once more and furthermore that if people will be nice to him he will continue answering questions regarding "G", the Utah payment and other matterz. Ultimately the decision to do so was purely motivated by Swaby, since nobody had a way of telling him on his own website that he could expect to be treated any differently. [16].

As of June 12, 2007, a post with comments enabled has appeared at SLC and what looks like a constructive dialog is taking place. In fact, in several recent articles there he has lucidly and objectively recounted the original Salt Lake meetings, confirmed some suspicions about Casey, and otherwise served the cause of ultimate justice by sharing facts and commentary associated with his involvement with Mr. Serin.[17].

[edit] References
↑ Confession Time - I Sold Olympic Pins, DHC, April 15, 2007
↑ Utah House Unwrapped, Back to Foreclosure, IAFF, comment by Nigel Swaby on December 9th 2006 at 10:46 pm
↑ [1], Wikipedia entry 'Plonk'
↑ [http://www.siliconinvestor.com/profile.aspx?userid=9117288 Silicon Investor posts by SLCMORTGAGES
↑ Casey Serin's Story - An American Dream - Part 1, SLCRE, October 26th 2006
↑ Real Estate Spending Spree - Casey Serin's Story Part 2, SLCRE, October 27th 2006
↑ The Beginning of the End - Casey Serin's Story Part 3, SLCRE, October 29th 2006
↑ An Empire Crumbles and a Blog is Born - Casey Serin's Story Part 4, SLCRE, November 2nd 2006
↑ Towards a Brighter Future - Casey Serin's Story - Part 5, SLCRE, November 5th 2006
↑ Casey Serin's Story - Epilogue, SLCRE, November 7th 2006
↑ 10 Mistakes that made flipping a flop, USA Today, 22nd November 2006
↑ Aspiring Web Journalist Lands Real Estate Story of the Year, PRWeb, October 31 2006
↑ If anyone is interested in Casey Serin..., SDCIA Message Board, October 26th 2006
↑ Casey Serin - Another Failed Deal, DHC, April 1st 2007
↑ Nigel Swaby and Foreclosure Help Site, IAFF, April 2nd 2007
↑ Moderation..., DHC, June 11th 2007
↑ Mocha's Steamed...
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